Top Story

e4m_logo.png

Home >> Media – Print >> Article

Maruti spruce up Baleno, Altura to boost sales

01-January-2002
Font Size   16
Share
Maruti spruce up Baleno, Altura to boost sales

Maruti Udyog Ltd. is sprucing up the Baleno and its station wagon version, the Altura, to boost its sagging sales. Baleno and Altura will become dearer after the spruce-up exercise.

Some of the added features include, thirteen-inch alloy wheels, rear spoiler with stop-lamp, remote keyless entry and alarm system, power antenna, wood finished instrumentation panel, leather cover on steering wheel.

The Baleno will now cost Rs 7.78 lakhs in New Delhi showrooms as against Rs 7.49 lakhs for the previous version. The Altura will now cost Rs 8.33 lakhsas against Rs 8.12 lakhs of the earlier version.

The Altura was launched in September 2000 and to date competes with only two more station wagon cars, the Fiat Siena Weekend and the Opel Swing.

Maruti Udyog so far has managed to sell about 5,500 units of both models put together.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions