Dr Kathirvel, who has business interests in poultry, wind energy, real estate and runs a few educational institutions, is foraying into the Tamil magazine space with ‘Suriya Kathir’. The fortnightly magazine, slated to hit newsstands across Tamil Nadu on November 14, will be published by Marutha Kaliamman publications.
Priced at Rs 15, ‘Suriya Kathir’ will have an initial print run of 75,000 copies. The company is also planning to make the entire content of the magazine available online free of cost for some time from day one of the launch. Elaborating on the new magazine, its promoter and Managing Director, Marutha Kaliamman Publications, Dr Kathirvel, said, “‘Suriya Kathir’ is a magazine for the entire family. The magazine would have content that caters to all sections of the population, spanning all age groups. There would also be special content for women, youth and kids.”
On facing the stiff competition in the magazine space, Dr Kathirvel said, “In every business, there is always space for the best. Even though there are many players in any industry, the customers always lap up the better product. We are also hopeful of turning the readers’ attention towards us by offering a better product.”
He further said, “More than that, what prompted me to get into this space is my desire to uplift and enlighten the downtrodden. I have not ventured into this space to make money. But we have to break even one fine day as we can’t run on loss.”
Dr Kathirvel has roped in Rao as Editor of ‘Suriya Kathir’. Rao had earlier edited two leading magazines – Kumudam and Ananda Vikatan.
Speaking further on the editorial team, he said, “Our editorial team is also power-packed and they know the pulse of the people. We will leave no stone unturned to give a good product to our readers. There will be no compromise on quality and we will do whatever it takes to give a topnotch product to our readers.” Dr Kathirvel, however, refused to divulge the initial investment details.
According to him, the biggest challenge would be to make the people sample the product. “I am cudgeling my brains as to how to make the people sample the product. Once people start buying, the magazine itself will become an ambassador. We are also telling the advertisers that our product is going to be a quality product, which will be available not only in every nook and corner of Tamil Nadu, but also in Tamil speaking areas in other parts of the country as well as Tamil speaking communities around the world,” he added.
Speaking about the challenges ahead for the magazine industry, considering the steady decline in magazine readership, Dr. Kathirvel noted that because of visual media’s impact, the print media’s overall sales and readership had gone down. But one should understand the fact that lakhs and lakhs of new readers were also coming in and they were getting added to the existing readership. “So, when you give a quality product covering all the segments, there is a space. We are confident about our success,” he affirmed.