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Marketing guru coming to town

06-December-2000
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Marketing guru coming to town

HE's sold millions of copies, and debunked as many myths. He helped rewrite the rules of marketing by postulating the primacy of positioning, and taught brand managers the virtues of focus. He's arguably the biggest brand name in marketing -- with due respect to Philip Kotler. And he's coming soon to a convention hall near you.

Accompanied by daughter, co-author and Ries & Ries president Laura Al Ries will visit India to address the Marketing Summit 2000, organised by Indiatimes, the leading horizontal portal for the global Indian. The duo will speak on branding in New Delhi on December 16, Bangalore on December 18 and Mumbai on December 20.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.