Top Story

e4m_logo.png

Home >> Media – Print >> Article

Marketing guru coming to town

06-December-2000
Font Size   16
Share
Marketing guru coming to town

HE's sold millions of copies, and debunked as many myths. He helped rewrite the rules of marketing by postulating the primacy of positioning, and taught brand managers the virtues of focus. He's arguably the biggest brand name in marketing -- with due respect to Philip Kotler. And he's coming soon to a convention hall near you.

Accompanied by daughter, co-author and Ries & Ries president Laura Al Ries will visit India to address the Marketing Summit 2000, organised by Indiatimes, the leading horizontal portal for the global Indian. The duo will speak on branding in New Delhi on December 16, Bangalore on December 18 and Mumbai on December 20.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions