The Wall Street Journal, world’s leading business publication, has appointed renowned newspaper design consultant Dr Mario Garcia as the lead designer of the new, integrated print and online format for its international editions launching this October.
Garcia will work closely with an in-house design team to integrate the Journal’s international print and online editions to promote greater synergy across the two media, as well as the offering of a continual, global business knowledge package.
A few weeks ago, The Wall Street Journal had announced a set of global initiatives to better serve its international readers and advertisers. These include the reformatting of the Asian and European editions on October 17 into a convenient and accessible compact format; combining the Asian and European print editions with Wall Street Journal Online to better serve the needs of international business leaders and pursuing a new, more targeted circulation strategy focused on C-suite executives.
“A modern newspaper should reflect the concept of the 24x7 news and information gathering operation, one that fuses the print and online operations,” said Garcia, CEO and founder of Garcia Media. “The Wall Street Journal is the world’s most powerful business newspaper brand with the largest paid subscription news site on the Web. The combination of these forces plus the enhancements we’ll be making to integrate them will result in a truly innovative and indispensable offering that’s never been seen before.”
Garcia has overseen the redesign and conversion of many of the world’s leading newspapers to new formats. He led The Wall Street Journal’s design team in 2000 when the Asian and European editions introduced colour to the front page for the first time. In India, Garcia recently was involved in the redesign of The Hindu.