Fashion and lifestyle magazine Marie Claire, published by the Outlook Group in India, has completed five years and is set to hit the newsstands in a new avatar on June 3, 2011.
It may be recalled that three months’ back, Marie Claire had increased its cover price from Rs 75 to Rs 100. Now, the magazine has undergone design and layout change, which has been done by an internal agency of the group. The fifth anniversary issue of the magazine has been guest edited by British designer Vivienne Westwood.
Speaking to exchange4media on completion of five years, Suresh Selveraj, President, Marie Claire, said, “When we entered the field, fashion market was opening up in the country. Over the years, the awareness and openness about the fashion increased many folds for the upmarket women. The response Marie Claire got in the market in the last five years is a big eye opener for us. It reinstated the fact that fashion magazines in country has a huge market.”
Selveraj noted that the infrastructure of Outlook Group did help Marie Claire in achieving its goals. “We started off with 55,000 copies and are now publishing 75,000 copies per month,” he added.
On the content strategy that Marie Claire follows, Selveraj said, “Our content engages the TG and makes them involve in the subject that we talk about. We give our readers a different perspective in the articles, which keep them engaged and expose them to the (fashion) world around them.”
Speaking on the marketing plans for the magazine, Selveraj divulged, “We are going to communicate to advertisers and readers about the new avatar of the magazine. We are using Print, Digital, Radio and Outdoor domains for our brand promotions. We are also planning to do a fashion contest soon.”
The magazine has 39 editions all over the world. For the 5th anniversary issue, which has the theme of ‘Classic Fashion’, the group has joined hands with international icons from the fields of fashion, popular art and films – legendary British designer Dame Vivienne Westwood; Canadian rock superstar Bryan Adams; and Bollywood star Sonam Kapoor. Also, eight of India’s most renowned designers or design teams have used their favourite Marie Claire covers to present their own vision of what the magazine stands for.
The magazine claims to reach over 21 million readers worldwide in five continents with 37 editions. In India, the magazine claims to reach over 300,000 readers. A strong resource for fashion, beauty, lifestyle, global features and social awareness, ‘Marie Claire’ is targeted at women in the core age group of 25-35 years.