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Marie Claire institutes Made in India fashion awards to mark 2nd anniversary in India

02-June-2008
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Marie Claire institutes Made in India fashion awards to mark 2nd anniversary in India

Marie Claire is celebrating its second anniversary in India on June 1. And to mark the occasion, the fashion and lifestyle magazine has announced first edition of its fashion awards, called ‘Made in India’, which would be held in October 2008. Published by the Outlook Group in India, Marie Claire has planned its celebrations in Delhi on June 3 and in Mumbai on June 4.

Commenting on completing two years in India, Suresh Selvaraj, President, Marie Claire India & Outlook, “Marie Claire has performed excellently well in the last two years. There were only Cosmopolitan and Elle magazines when we entered the Indian market in June 2006. The Indian market has matured a lot since then.”

The Made in India 2008 fashion awards have been modeled on the ‘Prix d’Excellence de la Mode Awards’ for international fashion designers organised by the French Marie Claire. Made in India Awards would be open to only Indian designers and would review the Fall/Winter collections presented in two fashion weeks in Delhi and Mumbai.

There would be eight award categories, including Prêt, Couture, Accessories, New and Emerging Designers, Choreography and one for a Global Brand that has used India best as inspiration and muse. There would also be two additional special honours – one for craft revival and another for new textile exploration that would review a designer’s body of work instead of a particular collection presented at a fashion week.

Some of the well-known names comprising the jury for the 2008 Awards include Fern Mallis, Senior VP, IMG Fashions World Wide; Rathi Vinay Jha, Director General, FDCI; Sunil Sethi, CEO, Sunil Sethi Design Alliance; Anil Chopra, Advisor, Beauty and Fashion, Hindustan Unilever Ltd; Dilip Cherain, Image Management Consultant; Joseph Carle, Creative Director, International Editions, Marie Claire; and Harmeet Bajaj, Fashion Director, Marie Claire India.

Selvaraj further said, “With the proliferation of global brands inside the country and with the world looking at India as a retail and production outlet, Marie Claire India believes it is important to award the Indian designer fraternity and recognise the weaver community at this stage of fashion consciousness in India. These Awards would have an editorial extension as we start a special series of stories on India’s best weaves, dying arts, the most innovative weavers, and the master craftspeople of the country.”

“We will promote these Awards through our in-house magazines, word-of-mouth and the Internet,” he added.

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