Top Story


Home >> Media – Print >> Article

Marico’s CSR arm to launch Innowin magazine

Font Size   16
Marico’s CSR arm to launch Innowin magazine

‘Innowin’, a quarterly magazine committed to creating a culture of innovation in India, is due to be launched soon. The magazine is promoted by Marico Innovation Foundation and conceptualised and produced by Spenta Multimedia. It will be made available at all leading bookstores and newsstands across India, as well as through subscription.

Innowin is based on the belief that in today’s world, innovating is the only way to win. The magazine seeks to play the crucial role of an innovation catalyst across business, social and public service sectors.

“Successful innovations and innovators should be highlighted through various media to enhance their reach. The idea to launch ‘Innowin’ germinated from this need to continuously generate knowledge and create a regular channel to disseminate such information,” said Harsh Mariwala, Founder Member, Marico Innovation Foundation, and Chairman and Managing Director, Marico Ltd.

Maneck Davar, Proprietor, Executive Editor and Publisher, Spenta Multimedia added here, “Innovation is a part of life, not just business, and ‘Innowin’ will provide a platform to anyone interested in making a difference. In that, it has untapped potential. The magazine will fight misconceptions such as ‘innovation is only for a privileged few’ or ‘it is limited to a lab setup,’ and it aims to eventually cultivate a culture of innovation in the country.”

Innowin’s content will include articles by successful innovators, thought leaders, policy makers and academicians from all over the world, with a focus on India. Contributors lined up for the first issue include Arun Maira (Member, Planning Commission), Anand Mahindra (Chairman & MD, Mahindra Group), Renuka Ramnath (Founder & MD, Multiples Alternate Asset Management), Santosh Desai (MD & CEO, Futurebrands), and more.

An important CSR initiative by Marico, the Marico Innovation Foundation was founded in 2003 by Harsh Mariwala with the objective of fuelling innovation in India. Apart from Chairman Dr RA Mashelkar, the Marico Innovation Foundation’s Council includes eminent business and thought leaders – Anu Aga, Director, Thermax; Sam Balsara, Chairman & Managing Director, Madison World;  Kishore Biyani, Founder & Group CEO, Future Group; Ashwin Dani,  Vice Chairman & Managing Director, Asian Paints; Dr Naushad Forbes, Director, Forbes Marshall Pvt. Ltd; R Gopalakrishnan, Executive Director, Tata Sons; Ranjan Kapur, Country Manager - India, WPP; Prof Prasad Kaipa, Executive Director, ISB; KV Mariwala, Chairman, HPFL; Prof Sujata Ramdorai, Tata Institute of Fundamental Research; Dorab Sopariwala, Consultant & a leading election analyst; and Ravi Venkatesan, Independent Director, Infosys.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO