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Marginal dip in Paints advertising in print in 2004; shows rise during festivals: AdEx study

31-January-2005
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Marginal dip in Paints advertising in print in 2004; shows rise during festivals: AdEx study

Though the paints category print advertising remained steady in 2004, it has shown an impressive 120 per cent growth since 2000. Asian Paints turned out to be the top advertiser in 2004.

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