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Marginal 1% rise in Toothpaste ad spend in Print in 1st three Qs of 2005: AdEx study

12-December-2005
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Marginal 1% rise in Toothpaste ad spend in Print in 1st three Qs of  2005: AdEx study

While there was no major change in Print advertising spends during the first three quarters of 2005, toothpaste advertising witnessed a 31% dip in 2004. Anchor tops the brand list in terms of ad spends.

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...