Loksatta, the Marathi daily from the Indian Express Group, is launching a Delhi reprint of its Mumbai edition for the Maharashtrians in the National Capital from September 6. The daily has been priced at par with its parent editions – Rs 2.50 on weekdays and Rs 5 on Sundays. It will also carry all the 12 supplements of the original edition.
“Delhi has one lakh Marathi households with a population of over five lakh. We are targeting to capture at least 50 per cent of the households,” said Shankar Rao Shinde, Group Brand Head, Indian Express.
The Delhi edition will also have a local page called ‘Marathi Vishwa’ covering the cultural events of the Maharashtrians.
Loksatta will primarily look at a subscription-based model in Delhi. However, the paper will also be sold at railway stations and 50-60 major stalls where Maharashtrians often frequent.
“We are printing 15,000 copies in the beginning. Within 45 days, we will increase the circulation to 25,000. All the Maharashtrians that we contacted have agreed to subscribe to the newspaper,” claimed Shinde.
At present, Loksatta has four editions – Mumbai, Pune, Nagpur and Ahmednagar.