Malini Parthasarathy exited Hindu as Editor owing to perceived performance issues; expresses disappointment in final mail
Malini Parthasarathy tendered her resignation to The Hindu board less than a year since taking over the editorial rein from N Ravi in February 2015, as its first woman Editor.
There has also been speculation on the differences between her and the management on the manner of launching the newspaper’s Mumbai edition.
Parthasarathy expressed her disappointment in an internal mail sourced by exchange4media on the strong feedback she had been receiving and general dissatisfaction" with her performance as Editor in the short span of 11 months.
‘In view of the strong feedback I have been receiving on "general dissatisfaction" with my performance as Editor these last 11 months, I hereby resign from the post of Editor, The Hindu, with immediate effect.
I also want to place on record my deep disappointment that my performance has been judged so harshly within such a short span of time, without any cognisance of the landmark initiatives in my tenure- the launch of the Mumbai edition and the total upscaling of editorial content. I have also put in place strong talent-driven and experienced teams in different centres.
I leave with a sense of pride and satisfaction that I have consistently upheld basic journalistic values’ Parthasarathy stated in her letter.
She will continue to serve as a Wholetime Director.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking