Malayala Manorama, the leading publication in Kerala, is planning to bring about some changes. Alongside introducing a complete new look to its newspaper, there are also major expansion plans, which include one like venturing into the television space in the months to come.
On the changes incorporated in the newspaper, Varghese Chandy, General Manager, Marketing, said, “The layout will change. We have also made some changes on the masthead, which is called as cleaning of the masthead. Lots of white space has been incorporated and we have decided to follow eight-column format. Also, every story will have a highlight. In a nutshell, we are giving the newspaper a slimmer and sleeker look.”
Chandy said, “We keep introducing changes to our newspaper in a span of three years. The changes have been incorporated based on a research which studied various aspects like interest of the reader, time available to the reader and the changing reading habits.”
Incidentally, the publication did away with the ear panels some time back and has no plans to bring it back, informs Chandy, adding, “What we are introducing this time is a one-cm attention grabber which will carry the brand name.”
Interestingly, there is a lot happening on the expansion front. According to sources, the company has plans to venture into television medium too. Asked on this Chandy said, “It might happen. A lot of things are in the pipeline for Malayala Manorama. In fact, the expansion plans may go beyond the channel. We will disclose the channel plans as soon as we are ready with it.”