Kerala-based media group Malayala Manorama has launched its New Delhi edition. The 14-page page edition priced at Rs 3.25 targets the 12-lakh Malayali population in the Capital. General Manager-Marketing Operations Varghese Chandy says the edition will have a mix of national, regional and international news.
Chandy said the plan to launch a New Delhi edition was in the offing for the past two years. However, the final decision was taken in the last six months.
D Vijay Mohan will head the Delhi editorial operations. Kerala-centric news will find prominence. However, important developments in Delhi will also be given due coverage. No specific target has been set for advertising revenue, Chandy said.
With the new addition, Malayala Manorama has 13 editions, printed from Kottayam, Calicut, Kochi, Trivandrum, Palakkad, Kannur, Thrissur, Malappuram, Kollam, Mumbai, Chennai, Bangalore and New Delhi. ABC figures put the circulation of the paper at close to 13 lakh.