The India Today Group will be launching Mail Today in Delhi on November 16, 2007. The compact daily is a collaboration of the Group with Associated Newspapers (ANL), the publishers of Daily Mail.
According to Aroon Purie, Chairman and Editor-in-Chief, India Today Group, “We have started this newspaper to make a difference and to revive old journalism. A new middle class has evolved over the years, which that believes in a fair justice system. The newspaper would cater to this middle class.”
Purie added that with Indian women making an impact the world over, a sizeable place in the newspaper – with six-nine pages – would cater to women.
At the official launch of the daily in the Capital, Ashish Bagga, CEO, India Today Group, justified why the front page of a newspaper should also be called a ‘cover page’. While comparing the cover pages of both India Today and Mail Today, Bagga highlighted that both publications carried stories of common masses’ interests, and had the grit to call a spade, a spade. According to him, the unique design, layout and content of the compact daily justified the need for its ‘cover page’.
Besides serious news, Mail Today would also feature entertainment, travel, celebrity and fashion news, as well as provide weekend guides.
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