Careers360, the careers magazine published by Maheshwer Peri through Pathfinder Publishing India Pvt Ltd, is all set to launch the Hindi edition of the magazine. The Hindi edition of the magazine, a monthly, is priced at Rs 15, whereas the English edition is priced at Rs 40.
Commenting on the pricing strategy, Maheshwer Peri, Chairman and Publisher, Careers360, said, “Hindi is a price sensitive market. Besides, we also wanted to achieve high circulation for this magazine and the Hindi market presents a huge opportunity, if rightly priced. We hope to raise the prices after a few issues.” The magazine would also have specially developed content for the Hindi market, besides the content created for the English magazine.
The launch issue features on its cover ‘India’s best students’. These are people who have used education to empower themselves and through their belief and convictions about the power of getting educated, have become powerful and inspirational at the same time. The cover story features Prime Minister Dr Manmohan Singh, Dr APJ Abdul Kalam, E Sridharan, Dr Mashelkar, and Dr Romila Thapar, among 40 other people.
Careers360 has been launched with a belief that the only democratic tool for empowerment in a country like India is education. The mission of Careers360 is to enable development and growth of education in India in a systematic and transparent manner. The magazine also aims to fill the information gaps for students and parents by telling them what to do and what not to do in an environment where conflicting claims rein through the media landscape.