The stage is set for Maharashtra to host its maiden Mumbai Shopping Festival 2001 here in May with efforts being made to rope in businessmen of all trades to position India as a regional hub of Asia and South East Asia and also an important tourist destination.
To be held on the lines of ‘Dubai Shopping Festival’ and ‘Singapore Sales’, the 30-day mega event promises to be an annual feature with the government gearing up to spend at least Rs 10 crore on advertisements commencing March 1.
Initially domestic tourists are being targeted and also the non-resident Indians (NRIs) who visit their homes in summer vacations here. Any addition of foreign tourists will come as a bonus to the organisers. The concept of the festival is to involve each and every businessman who will be persuaded by the government to sell his product for the lowest price possible during the year.
Shopkeepers would buy coupons of various denominations from MTDC and distribute them to their clients on purchases of certain amounts. A draw of these coupons would be held and the winner would get a Maruti car. The brand logo for the event would be ‘Great Mumbai Bazaar’ with the Gateway of India in the backdrop to suggest that it is a gateway to the financial capital.
One of the highlights of the shopping festival would be a mega raffle — two Mercedes cars every day would be given as prizes in draws for all 30 days. A total of 25,000 tickets for each day will be sold from April 1.
There would also be fashion shows of Indian and international designs. An added attraction would be laser shows, fireworks and son-et-lumiers. The laser shows will use the coastal area of Mumbai for the first time.