Arun Jaitley, Minister of Information & Broadcasting, Finance and Corporate Affairs said that the print media needed to accept the challenges put forth by the digital and information age.
The minister was speaking on the sidelines of the launch of the 59th Annual Report on print media, “Press in India 2014-15”, prepared and compiled by Registrar of Newspapers for India in New Delhi today. Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting, was also present at the event.
Internet revolution and fast changing technology presented a big challenge to the print media across the world to maintain its presence and sustained growth. However, India remained an exception with print media registering growth owing to an increasing demand and subscriber base for regional newspapers.
Elaborating further, Jaitley said that print media had to contend with the information flow disseminating from electronic media which weakened the dividing line between news and opinion. The emerging viewpoint had brought a certain shrillness in the debates and discussions. Print media, thus, has a role to play in maintaining objectivity and preserving the sacred nature of news, the minister noted, while stating that it is also important to understand that emerging viewpoints surfaced due to the vastness of the media universe where different perspectives were put forth on a given issue.
The Minister also said that it was time for magazine journalism to reinvent itself since the options for the readers were expanding due to alternatives such as digital and social media.
He further added that the worldwide trends show that many popular magazines had shifted to the online digital edition, since it’s time for instantaneous news with fast changing world, news and technology. Hence, the shelf life for news being collated in magazines was considered outdated.