Top Story


Home >> Media – Print >> Article

Magazine Engagement Survey in three-city tour

Font Size   16
Magazine Engagement Survey in three-city tour

The Association of Indian Magazines (AIM) in partnership with exchange4media will present the AIM Engagement Survey to industry stakeholders in three cities. The first leg of the tour will be in Mumbai on July 9, Monday. There will also be a panel discussion on ‘Magazines – The Power of Engagement’.

This Mumbai leg will be followed by similar initiatives in Delhi and Bangalore at a later stage.

AIM, which is the industry representation for magazines in India, launched the AIM Engagement Survey in 2011 wherein it commissioned a two-phased research; a qualitative research by quantum followed by a large scale quantitative survey by IMRB, involving 3600 people across ten cities. The study demonstrated the key underlying strengths of the magazine medium which explained why magazines are such an effective medium for advertisers.

Prior to the presentation, a workshop would be conducted for representatives from respective publications to help them understand the purpose of the Engagement Survey and imbibe the necessary information from the same. The workshop would largely target sales team to leverage on the importance of ad sales in magazines.

The panel discussion would be held mainly for the media and advertising industry as well as for the clients to highlight the importance of investments on advertising in magazines. This initiative would focus on both sides of the industry and help them realise the importance of magazines as an important medium.

The panel will comprise Shashi Sinha, CEO, Lodestar Media, Shubhranshu Singh, CMO, Visa and Mrinmoy Mukherjee, Marketing Director, Raymond. Tarun Rai, CEO, WWM will be the Moderator for the panel discussion.

The AIM Engagement Survey has won the highly commended award for Best Research By Any National Association at the FIPP Research Awards 2012.

Information from the study has also been included in the forthcoming book 'Proof of Performance: The Case for Magazine Media' authored by Guy Consterdine, Research Consultant to FIPP.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...