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Magazine ad volume up 26 pc in H1 2006, newspaper up 18 pc – AdEx study

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Magazine ad volume up 26 pc in H1 2006, newspaper up 18 pc – AdEx study

Continuing with print advertising trends in the first half of 2006, magazines registered a 26 per cent jump in ad volumes during the first half of 2006 as against the corresponding period last year, while newspapers registered an 18 per cent jump in ad volume during. Hewlett Packard India was among the Top 5 advertisers in India in the January-June 2006 period.

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...