The Marathi daily Loksatta has announced a competition in creativity. Called the ‘Loksatta-Changing Lives Contest’, the competition will have agencies participate in a bi-monthly campaign with themes in social issues.
Pollution, AIDS control, cleanliness, water conservation, power-saving and other such topics will figure as themes for the campaign. Posters would be put up at agencies across India, and agencies will have to return their entries. The creatives will be judged by a panel of experts. The prizes include certificates, trophies and cash awards ranging from Rs 10,000 to Rs 50,000, and the winning entry will also get a mention in Loksatta. The total cash prizes that will be given away amount to Rs 4,00,000 over the year.
A special book of all the winning entries would be published at the end of the year. The competition would be a medium through which Loksatta will pass on the message for a social cause.
Shankar Rao Shinde, Group Brand Head, Language Publication, Loksatta, said, “This is going to be different because unlike just a single campaign or event, it will take place every two months. There will be an agency’s name put up every two months. We will also be selecting issues for the campaigns to be based on. For instance, we will start with the power-saving campaign, and later pick up other issues like safe driving and sensible drinking.”
The contest is being launched in association with exchange4media.