In order to interact more with readers and sustain the brand as credible source of information and a premier advertising medium, Marathi daily Lokmat has refreshed its look in terms of format and presentation.
Rishi Darda, Editorial Director and Joint MD, Lokmat Group shared, “The new look of Lokmat is designed to take visual storytelling to the next level by displaying fixed colour coding in info boxes and ample use big photos and infographics with stories. We have adopted the international style of storytelling to give a pleasurable reading experience to our readers.”
He further said, “As a market leader, we will continue to target believers and thinkers who are the main segments of our readership and thereby, increase the loyalty base, not to forget our advertisers, who partner with us.”
An important feature of the new look is introduction of the latest high quality typefaces in Devanagari script especially designed for Lokmat by Indian Type Foundry. This custom-made font family consists of five weights to ensure better legibility and give a pleasurable reading experience. “We can proudly say that Lokmat is the first newspaper from India to use these new typefaces,” Darda claimed.
The group undertook a huge study that compiled feedback on satisfaction levels with existing content, the need gaps, look and feel, and the perception in readers’ minds.