Top Story


Home >> Media – Print >> Article

Lokmat refreshes look with new format & presentation

Font Size   16
Lokmat refreshes look with new format & presentation

In order to interact more with readers and sustain the brand as credible source of information and a premier advertising medium, Marathi daily Lokmat has refreshed its look in terms of format and presentation.

Rishi Darda, Editorial Director and Joint MD, Lokmat Group shared, “The new look of Lokmat is designed to take visual storytelling to the next level by displaying fixed colour coding in info boxes and ample use big photos and infographics with stories. We have adopted the international style of storytelling to give a pleasurable reading experience to our readers.”

He further said, “As a market leader, we will continue to target believers and thinkers who are the main segments of our readership and thereby, increase the loyalty base, not to forget our advertisers, who partner with us.”

An important feature of the new look is introduction of the latest high quality typefaces in Devanagari script especially designed for Lokmat by Indian Type Foundry. This custom-made font family consists of five weights to ensure better legibility and give a pleasurable reading experience. “We can proudly say that Lokmat is the first newspaper from India to use these new typefaces,” Darda claimed.

The group undertook a huge study that compiled feedback on satisfaction levels with existing content, the need gaps, look and feel, and the perception in readers’ minds.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business