Top Story

e4m_logo.png

Home >> Media – Print >> Article

Lokmat in a new avatar in Maharashtra

19-May-2011
Font Size   16
Share
Lokmat in a new avatar in Maharashtra

Marathi daily Lokmat has undergone a content and design change from 15th May, 2011 onwards. The changes have been done by an in-house agency. Newspaper is also in the process of getting new columnist for its editorial pages.

Before finalising the changes the group has done a survey in 1.5 Lac households with 5 Lac readers. Based on the survey a story hierarchy has been created with a smooth transition from the lead, second lead and single column and anchor stories on the page resulting in 35 per cent extra space to carry more news as compared to the earlier one.

 Dinkar Raikar, Group Editor, Lokmat Media, noted that the new look of the newspaper fulfills the need of the readers. “We have introduced various new sections in the newspaper that also includes new sports and business pages,” added Raikar.

He further noted that the newspaper will see a new masthead soon. These changes will not have any impact on cover price of the newspaper. Lokmat is presently priced at Rs 2.50 from Monday to Saturday and for Sunday it is priced at Rs. 3.

Sanjeev Nair, Design Head, Lokmat, who headed the project, remarked, “Our redesign is contemporary and elegant and easily navigable. A defined color palette makes the pages more attractive and disciplined.”

It can be recalled that a couple of days back, Lokmat Group had announced that it will launch Hindi daily Lokmat Samachar from Jalgaon and a new compact ‘City News Express’ from Aurangabad by the end of May, 2011. As Bhaskar group entering in the Marathi newspaper market with Divya Marathi, a keen battle among the existing Marathi dailies is expected. These developments are being seen in the same lines.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group