Top Story


Home >> Media – Print >> Article

L'Officiel India to reposition under MaXposure Media Group

Font Size   16
L'Officiel India to reposition under MaXposure Media Group

Luxury fashion magazine ‘L’Officiel India’ will be repositioned under MaXposure Media Group, starting from the September 2013 issue.

Launched in 2003 in India, ‘L’Officiel’ is owned by Les Editions Jalou Media Group and is one of the leading French titles known for its focus on high-end fashion and luxury lifestyle.

Announcing this new partnership, Benjamin Eymere, CEO, Les Editions Jalou said, “For the last 10 years we have been step-by-step positioning our main brand ‘L’Officiel’ in India. The Indian luxury market is now ready to move to the next level for the publication of ‘L’Officiel’ in the country. This is why we have decided to team up with MaXposure/ G+J.”

Eymère further said, “Our international expansion strategy includes focusing on emerging markets and India, especially, has become an excellent launch pad for the region due to its growing original luxury industry and infrastructure.”

Sharing more about the partnership, Prakash Johari, CEO and Managing Director, MaXposure Media Group said, “We are very excited to include a fashion magazine as renowned as ‘L’Officiel’ into our portfolio. We are confident that ‘L’Officiel India’ will continue to retain its current audience while evolving to appeal to the new Indian woman.”

He further said, “The Indian apparel and beauty segments continue to post double-digit growth year on year, which makes us even more confident about ‘L’Officiel India’. Plus, let’s not forget ‘L’Officiel India’ as a brand has weathered the launch of several new titles in India and has emerged as a product of choice for both readers as well as advertisers.”

While stating that ‘L’Officiel India’ will not be drastically changing gears in terms of editorial content, Vikas Johari, Publisher, MaXposure Media Group added, “‘L’Officiel India’ will continue to uphold its commitment to Indian fashion-conscious women and delivering cutting-edge fashion content to them month-on-month. At the same time, we think that the time has come to push the fashion envelope even more as the Indian women evolve.”

In keeping with the commitment to make the magazine even stronger, the magazine will feature 45 per cent international content with full access to the group’s content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video