Top Story

e4m_logo.png

Home >> Media – Print >> Article

Lifestyle magazine ‘M’ turns monthly

31-July-2008
Font Size   16
Share
Lifestyle magazine ‘M’ turns monthly

M, the lifestyle magazine for men from the stable of Images Group, has turned monthly from the July issue. The magazine was launched as a bi-monthly in May 2006. Priced at Rs 75, ‘M’ has a distinct content mix, design style and positioning.

Megha Dixit, Marketing Manager, Images Multimedia Pvt Ltd, said, “The creative agency for the ‘M’ campaign is Montage. To promote the magazine turning monthly, we have been releasing ads in India Today, Outlook, Tehelka and Time Out (Delhi and Mumbai).”

‘M’ is focused on helping Indian men look good, live well, buy smart and think right. In-depth personality interviews and men's fashion are important components of the content mix, besides articles on automobiles, books, food, films, entertainment and leisure, music, technology and gadgets, travel, wealth and women.

The magazine leverages the Images Group’s domain knowledge in fashion and lifestyle and extends beyond to satiate the growing socio-economic needs of a sophisticated and discerning Indian man.

Images Group is a specialty multimedia organisation, which operates through a multi-channel approach encompassing media – both print and digital, sector-specific business events and a specialty research and intelligence wing. Images, publishes magazines that tap niche readership markets through both B2B and B2C products that have highly distinctive content.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.