Lifestyle magazine ‘M’ turns monthly

Lifestyle magazine ‘M’ turns monthly

Author | exchange4media News Service | Thursday, Jul 31,2008 8:43 AM

Lifestyle magazine ‘M’ turns monthly

M, the lifestyle magazine for men from the stable of Images Group, has turned monthly from the July issue. The magazine was launched as a bi-monthly in May 2006. Priced at Rs 75, ‘M’ has a distinct content mix, design style and positioning.

Megha Dixit, Marketing Manager, Images Multimedia Pvt Ltd, said, “The creative agency for the ‘M’ campaign is Montage. To promote the magazine turning monthly, we have been releasing ads in India Today, Outlook, Tehelka and Time Out (Delhi and Mumbai).”

‘M’ is focused on helping Indian men look good, live well, buy smart and think right. In-depth personality interviews and men's fashion are important components of the content mix, besides articles on automobiles, books, food, films, entertainment and leisure, music, technology and gadgets, travel, wealth and women.

The magazine leverages the Images Group’s domain knowledge in fashion and lifestyle and extends beyond to satiate the growing socio-economic needs of a sophisticated and discerning Indian man.

Images Group is a specialty multimedia organisation, which operates through a multi-channel approach encompassing media – both print and digital, sector-specific business events and a specialty research and intelligence wing. Images, publishes magazines that tap niche readership markets through both B2B and B2C products that have highly distinctive content.

Tags: e4m

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