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LG Electronics was top spender in consumer durables advertising in Print in 2005: AdEx study

LG Electronics was top spender in consumer durables advertising in Print in 2005: AdEx study

Author | exchange4media News Service | Monday, Apr 24,2006 8:21 AM

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LG Electronics was top spender in consumer durables advertising in Print in 2005: AdEx study

In 2005, the Consumer Durables category had a 43 per cent share of FMCG Print advertising. Television sets contributed the most to the category’s print advertising. Add-on promotions were the most popular type of sales promotions used by this category.

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