Six leading publications of the country – Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika – have come together and formed the OneIndia group, a platform to facilitate reach to the largest print audience with a single advertisement.
OneIndia, available by invitation to select display advertisers only, offers a single-platform reach comparable and incremental to television, along with the many clear benefits of print, such as immediacy, impact, comprehension, credibility, and a clutter-free environment, to name a few.
Talking about the key idea behind this alliance, Benoy Roychowdhury, Executive Director, HT Media said, “The idea behind OneIndia is to provide an unduplicated reach like never before, along with a single-window service, in order to invite non-print and infrequent print advertisers to experience and profit from the significant benefits of print advertising.”
Apart from the fact that print media readership is significantly more upmarket than television, several research studies globally have also demonstrated that print + TV has driven more than 20 per cent incremental push-through in brand equity compared to TV alone. Further, some recent media multiplier research studies by leading international research agencies have demonstrated that print advertising in Asia-Pacific indexes three times more than TV on ROI, and five times more on brand impact.
And, now with OneIndia offering a pan-India reach with one single call, marketers have the perfect way to write a media plan that talks to the entire nation.