After winning the Kerala elections recently, the Left Democratic Front unleashed a media blitzkreig to celebrate the win. English dailies published on May 25, 2016, as well as leading Malayali dailies like Kerala Malayala Manorama, carried front page ads announcing the swearing in ceremony of CPI (M) leader Pinarayi Vijayan who took over as the new Chief Minister of the state.
The front page of all the leading newspapers like The Hindu, The Times of India, Hindustan Times, Indian Express, Economic Times and others were painted red and carried announcement about the swearing in ceremony. TOI and Economic Times even carried special coverage about Vijayan on their second page too.
The ads also featured the new government’s agenda, but surprisingly all the ads were printed sans the party logo. There were mixed responses to the ad campaign with some questioning the timing of the campaign when Vijayan was yet to be sworn as CM.
Some of the leading journalists raised their concern over the full page ads by tweeting their views.
Managing Editor of Bloomberg Quint, Menaka Doshi tweeted, “Pray why is the Govt of Kerala paying for this ad if the gentleman is yet to be sworn in as CM. #TaxPayersFunds.”
Senior Journalist, Rajdeep Sardesai wrote, “When a communist govt to be sworn in Kerala puts out full page ads in natl dailies, you know times are changing!”
NDTV’s leading anchor Sreenivasan Jain pointed out, “Growing trend of big-event swearing ins and full page ads not spared even the Left.”
Author and Journalist Mihir Sharma took a dig at the grammar of the front page ad by tweeting,” Once upon a time, the Left may have had no money, but it at least had grammar.”
The Hindu’s journalist, Nistula Hebbar said, “Interesting, these full page ads by Pinarayi Vijayan...party logo missing.”