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Kuoni Travel (India) was the Top Advertiser On Print in 2003; Top Advertisers distinctly different in Newspapers and Magazines: An AdEx India Analysis

26-April-2004
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Kuoni Travel (India) was the Top Advertiser On Print in 2003; Top Advertisers distinctly different in Newspapers and Magazines: An AdEx India Analysis

Last week, we had seen that Travel & Tourism was a fast growing category on Print advertising showing a growth of more than 160% over the Year 2000. We had also seen the expected seasonal trends exhibited by this category. The advertising expenditures have been at their peak in the first quarter consistently over years confirming the seasonal nature of this category.

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