The Kolkata High Court on June 18 vacated the interim injunction put on Bloomberg UTV’s ad campaign, which contained Greek words and bore a striking resemblance to the ads for business daily Mint from the HT Media Ltd stable. The interim decision implies that Bloomberg UTV can continue to use Greek words in its ads without any restriction.
Earlier, the Kolkata High Court on June 16 had granted an interim injunction to the petitioner, Mint, restraining UTV News Ltd and UTV Global Broadcasting Ltd from continuing with an ad campaign they had come out with recently for business news channel Bloomberg UTV.
The interim injunction of the High Court had restricted Bloomberg UTV from “printing, publishing, circulating any advertisement containing Greek symbols or words with use of English words and clarity in business news in the manner as done by the petitioner”.
Agnello Dias, Chief Creative Officer, Taproot India, the agency behind the Bloomberg UTV campaign, said, “It was an unfortunate and totally avoidable exercise. I hope good sense prevails. I think it is much ado about a small issue. We should all just move on to more important things.”
Vivek Malhotra, VP, Marketing, Bloomberg UTV, affirmed, “The current campaign is running as per schedule and we are happy that it has been received extremely well.” When asked whether the campaign would continue, he replied, “The current campaign in any case is slated to close in a few days, but the concept of ‘Blunt and Sharp’ will remain central to everything we do.” He also termed Mint’s accusation of infringement of Intellectual Property Rights as “purely unfortunate and avoidable”.
When asked whether the issue would tarnish the company’s image or increase interest in the brand, Malhotra said, “One would like it to be the latter, but on a serious note (and in line with popular trade opinion), the exercise was much better avoided.”
However, HT Media Ltd is still optimistic about a favourable adjudication. Sandeep Bhushan, Chief Operating Officer, Mint, expressed hope and said, “Our case of infringement of Intellectual Property Rights is well placed and we are hopeful of a positive result in our favour. We should not jump to conclusions as the court proceedings are still on and the final results are awaited.”
It may be recalled that the petition was filed against Bloomberg UTV by HT Media Ltd, which alleged that the ads released by Bloomberg UTV bore a striking resemblance to the ads for the launch campaign for its business daily Mint in Kolkata and Chennai in 2009.
Interim injunction of Kolkata HC restrains Bloomberg UTV from carrying on its ad campaign