Top Story

e4m_logo.png

Home >> Media – Print >> Article

Kolkata gets a new mid-day newspaper with the launch of ‘Aaj Ekhon’

17-April-2006
Font Size   16
Share
Kolkata gets a new mid-day newspaper with the launch of ‘Aaj Ekhon’

A new Bengali eveninger, ‘Aaj Ekhon’, modelled on Mumbai’s ever popular ‘Mid-Day’, hit the stands in Kolkata on April 15, the Bengali New Years day. ‘Aaj Ekhon’ is the first publication from Freedom Media Pvt Ltd, a company promoted by three former print media professionals with interests in television production as well, having designed programmes for ETV Bangla and Alpha Bangla.

Rohit Basu, formerly of Tara Newz, is the Executive Editor, heading a team of 32 journalists in Kolkata and a few correspondents in Delhi and Mumbai as well. Moreover some celebrities like actor Prosenjit, singer Kabir Suman, film scribe and one-time editor of ‘Anandalok’, Swapan Ghosh, have been roped in to write exclusive columns for ‘Aaj Ekhon’.

Developed on the basis of the findings of a market research agency, ‘Aaj Ekhon’ is a 16-page part-colour tabloid with a cover price of Re 1. While its first edition will be available at 1:30 pm, there will be a second one later in the afternoon. Apart from current news and politics, its editorial content will also focus on entertainment, sports and crime in a big way, a company spokesperson said.

The eveninger’s Siliguri and Durgapur editions are reportedly also on the anvil and will be launched shortly.

While hoardings announcing ‘Aaj Ekhon’s arrival can been seen all over Kolkata, it remains to be seen how well it is accepted by the readers. Given the track record of other eveningers like ‘Bikeler Pratidin’ and ‘Sandhya Aajkaal’, and the inescapable fact that distances and, hence, commuting times in Kolkata are significantly less than what they are in Mumbai, for example, the new publication has its task cut out in so far as it has to first create a evening newspaper culture.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education