Knitting Wool advertising in Print drops 23% during Jan-Nov 2005: AdEx analysis
After a significant increase in ad spends by knitting wool advertisers in 2004, spends in this category came down in the first Qs of this year. Of course, this could go up as the ongoing quarter coincides with the winter season. Ad spend on Vardhaman was the highest among brands.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this