Top Story


Home >> Media – Print >> Article

Knitting Wool advertising in Print drops 23% during Jan-Nov 2005: AdEx analysis

Font Size   16
Knitting Wool advertising in Print drops 23% during Jan-Nov 2005: AdEx analysis

After a significant increase in ad spends by knitting wool advertisers in 2004, spends in this category came down in the first Qs of this year. Of course, this could go up as the ongoing quarter coincides with the winter season. Ad spend on Vardhaman was the highest among brands.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.