Kingfisher and CityInfo have come together to launch Kingfisher CityInfo Great Food Guide Bangalore 2006. CityInfo has been in the business of letting Bangaloreans know where to eat and drink for over 18 years, and this seems a logical transition into book publishing.
Promotions are on for the Bangalore Food Guide currently, and would be extended to more cities shortly. The response has been good so far, according to a company executive.
The book, priced at Rs 150, lists 1,000 places to eat and drink, covers a variety of cuisines and places with emphasis on the wallet factor, and names 24-hour eateries, besides a reader friendly index to fancy restaurants and humble takeaways. The detailing includes restaurants that offer Wi-Fi, supermarkets, cafés, restaurant chains, lounges and pubs.
Shekhar Ramamurthy, Executive Vice-President, UB Group, said, “The book is a tribute to the food lovers of Bangalore. In keeping with the tradition of ‘good times’, it is an attempt to provide useful information on the city’s food joints. Kingfisher has always been a patron of good food and this guide has been conceptualised with the aim of making the best of food available to Bangaloreans, anytime and anyplace.”
To facilitate easy reading, the book is divided into five sections – north, west, central, south and east – and each section is illustrated with maps. The listings are exhaustive, claims a joint release.
The publisher and CEO of CityInfo, Ramjee Chandran, added, “Food and drink is our business. CityInfo has been telling Bangaloreans where to eat and drink for over 18 years. Partnering with Kingfisher to bring out Bangalore’s most comprehensive directory is something we are delighted about. No one has any excuse now to stay at home.”
The verdict is out. Eating out is in.