Kinetic Engineering Ltd. (KEL) plans to launch the first of its GF series motorcycles in August this year, followed by the 150cc version by the end of this year. The company had entered into a tie-up with the South Korean-based Hyosung Corporation last year to introduce GF series of motorcycles in India.
KEL also plans to launch a 65 cc scooterette ‘Kinetic Breeze’ and an upgraded Luna (70 cc) version in the next few months. This will give customers a choice to choose from low-end to high-end vehicles with prices ranging from Rs 25,000 to Rs 40,000.
With the new launches, the company has set a higher turnover target for the current fiscal at Rs 1,500 crores as against Rs 1,100 crores achieved during the last fiscal. Of this, scooter and scooterette segment would garner a major chunk of Rs 500 crores, followed by motorcycles at Rs 400 crores and moped segment at Rs 250 crores.
Despite slow growth in the mopeds market, the company has decided to target the southern states, which holds the major market share for the mopeds. The new moped — Kinetic V2-80 - the ‘King of Mopeds’— has been particularly targeted at, to take on TVS in a big way.
The company has proposed to sell 30,000 V2-80 mopeds during the current fiscal,& special marketing effort has been initiated to push this moped fast into the rural market.