Kathputlee rides HT’s distribution might for 3D mag

Kathputlee rides HT’s distribution might for 3D mag

Author | Abid Hasan | Monday, Feb 06,2012 9:06 AM

Kathputlee rides HT’s distribution might for 3D mag

Kathputlee Arts & Films Group has launched what is being touted as India’s First 3D fiction magazine, ‘Knights of La Mancha’. The monthly magazine, which was launched last month, is being distributed free of cost along with Hindustan Times’ Sunday magazine, Brunch. Currently, there are no plans to make the magazine available separately at newsstands or on subscription.

Talking to exchange4media, Sharad Mittal, CEO, Kathputlee Arts & Films, explained, “3D technology is now positioned to become a major force of communication. However, the use of this technology is lacking in print media in India, so we thought of bringing it up as a new concept, which could result in great avenues for all.”

He further said that a simple business model was being followed, but added that 3D magazines had their own market and audience. “As far as cost is concerned, it is not an issue as we have a team of in-house designers and artist. To recover the cost of producing the magazine, we are getting many advertisements, which are filling in the blanks.”

On latching on to Hindustan Times, Mittal said, “We are distributing the magazine with HT as it offers a huge platform, being the No. 1 newspaper in Delhi-NCR, and Brunch has niche Sunday leisure value.”

He further said, “The 3D magazine consists of 24 pages and the ad-edit ratio is 40:60. All the ads are also in 3D, which gives an edge to advertisers to showcase their product in 3D, though the charges will be a little extra than the premium.”

‘Knights of La Mancha’ follows the adventures of the five main characters – Pappu, Pragati, Arnav, Roshni and Pintoo. They are college-going students on an adventurous trip to the Seven Wonders of the World.

To promote the magazine, the Kathputlee Arts & Films team is visiting colleges and schools, engaging in fun activities at malls and interacting with people on a one to one basis. The online edition of the magazine is on the anvil in the near future.

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