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Kalindi Media to launch political magazine Itwaar

23-January-2012
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Kalindi Media to launch political magazine Itwaar

Kalindi Media Group is all set to launch a weekly magazine, ‘Itwaar’, in two weeks’ time. The group had introduced a dummy edition around two weeks back and claims to have received “excellent” response the stands.

‘Itwaar’ will have 80 pages and the cover price has been fixed at Rs 10. Within one month, the online edition of the magazine will be launched.

Speaking to exchange4media, Srikant Tripathi, Editor, ‘Itwaar’, admitted, “I am aware that there are many players in the market, but I feel that with our previous magazines, ‘Shukrwar’ and ‘Bindya’, performing well, the new magazine too will perform well in the market, based on what we have seen from the dummy results.”

The magazine’s content will focus on the political sphere of the country. Commenting on the magazine’s USP, Tripathi said, “It’s a pure political magazine and will not cover any health, religious, relationship related topics. Our target readers are in the age group of 18-90 years.”

Surbhi C Murthy, Associated VP, Allied Media, remarked, “There are many magazines coming on the floor, the count doesn’t matter; it depends on the overall content. Commenting further, she said, “The magazine world is growing horizontally, and if they emphasise on the niche, there is a lot of chance to survive as the political magazine has an edge.”

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