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Just 7% rise in Chocolates advertising spends in Print in 2005: AdEx study

30-January-2006
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Just 7% rise in Chocolates advertising spends in Print in 2005: AdEx study

Chocolates advertising observed a very high growth in 2003 whereas it dipped in 2004. In 2005, Cadbury India was the highest spender in Print medium. While the bulk of chocolate advertising in Print medium went to newspapers, Cadbury India was the largest advertiser in the category.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.