Top Story

e4m_logo.png

Home >> Media – Print >> Article

Junior Jagran to reach out to 20 more cities from today

17-June-2005
Font Size   16
Share
Junior Jagran to reach out to 20 more cities from today

In an attempt to entice more children to get into the habit of reading newspapers, leading Hindi daily Dainik Jagran will roll out the Junior Jagran, a weekly supplement, from 20 additional cities. Junior Jagran will be available in these cities along with the main edition starting today.

The newspaper is targeting school students to report for the supplement along with the Jagran editorial team. Sanjay Gupta, CEO, Dainik Jagran, said, “The objective is to encourage the reading habit among youngsters. Also, the supplement will help the children to be updated with what’s happening around them and develop ‘a nose for news.’” Gupta said it would act as a catalyst in nurturing good journalists.

Now, the supplement will be available in Delhi, Haryana, Uttar Pradesh, Uttranchal, Punjab and Jharkhand. It will reach Meerut, Agra, Bareilly, Moradabad, Aligarh, Ghaziabad, Gurgaon, Faridabad, Panipat, Sonipat, Ambala, Karnal, Yamunanagar, Kurushetra, Rohtak, Bhiwani, Hissar; Dehradun, Haldwani and Nainital. Previously, the supplement was available in Jalandhar, Ludhaina, Amritsar, Bhatinda, Patiala, Noida, Dhanbad, Ranchi and Jamshedpur. In all, it will be available in 29 cities on every Friday along with the main edition.

The supplement will be an eight page bilingual (Hindi and English) tabloid, out of which four pages will be written and edited by Junior Jagran National Bureau and rest four pages will be localised. On the reason for going bilingual, he said, “People are becoming bilingual by choice. We speak in Hindi for day-to-day living and English for the academic or professional need. Teenagers are exposed to both medium and Jagran’s efforts is to bridge the gap.”

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands