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Junior Jagran, Dainik Jagran’s bi-lingual tabloid forays into Delhi region

10-December-2004
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Junior Jagran, Dainik Jagran’s bi-lingual tabloid forays into Delhi region

Junior Jagran, Dainik Jagran’s bi-lingual (Hindi and English), all coloured, fortnightly tabloid will cater to the taste of youngsters in the age group of 13-19 years. The inaugural issue will hit the stands from today and Noida will be the first city to launch Junior Jagran. This section will be distributed free with the main issue of Dainik Jagran on every alternate Friday.

Junior Jagran will be available to advertisers for the entire Delhi and NCR region and in the city split formats. Junior Jagran besides enjoying the total print orders in the households is also churning out additional sales through the school and college distribution. The inaugural issue of the sub-brand has received overwhelming response, ahead of its launch, registering additional 7000 copies apart from usual print run.

Sanjay Gupta, CEO Dainik Jagran; “Earlier school magazine was a common feature and well supported by the school authorities, but now this has become obsolete in most of the prominent schools of the country. Paucity of funds and lack of interest of school management in publishing school magazine have resulted in closing down of this effective medium. As a result school students are deprived of a forum where they can express their thought and talent. Our aim is to revive the glorious tradition to educate and entertain teenagers in order to encourage and inculcate the reading habit amongst youngsters through Junior Jagran by providing them a forum to express. Simultaneously I do believe that the tabloid will act as a catalyst in nurturing Journalism among teenagers”.

Junior Jagran is centrally stitched to give the sub-brand longer shelf life. 12 of its 16 pages are being written and edited by Junior Jagran Bureau. The content of remnant 4 pages are localized, and would be written by the student readers themselves and also edited and paginated by the team of School Bureau in association with Jagran editorial team. This is being done to keep the teenager students associated with Junior Jagran and also create interest in them in the media profession.

Presently, content of Junior Jagran is broad based and is sourced from different channels. Of the four pages, which are dedicated for local news, two will be devoted to the campus activities of the children. Children of prominent schools of the city, in turn, will report on their campus activities. To achieve this member of Junior Jagran Bureau with the help of School Principles or school authorities will nominate two reporters from their school who will be identified as Junior Jagran Correspondent (JJC) . The JJC will have responsibility to file the campus activities of their school with the help of JJ bureau members. Each of the target school should have at least two reporters one reporting on the general activities and the other one on sporting activities of the schools.

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