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Jr Diamond launches Hindi ‘Chhota Bheem’

14-May-2012
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Jr Diamond launches Hindi ‘Chhota Bheem’

Junior Diamond had announced the launch of Chhota Bheem comics in Hindi. Chhota Bheem is a much-loved cartoon character among kids.

Talking to exchange4media, Manish Verma, Director Marketing, Junior Diamond said, “The clear cut objective to launch the comic is to capitalise on the popularity of Chhota Bheem. We understand that there is a gap in the market as far as the current entertaining reading options for kids are concerned.”

Talking further about the promotion strategy, he added, “We are using platforms such as television, print, internet and book stalls to market the new offering.

Content has given more priority and minimal advertisement will be present. Kids-related products are the main advertisers for the new comic.

The print run of the comics is one lakh and will be reprinted depending upon the demand.

Chhota Bheem is also available in English and Bengali. The company is also planning to launch the comic in other languages such as Gujarati, Marathi, etc.

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