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JK Tyre to conduct gokarting championship in Connaught Place

10-December-2000
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JK Tyre to conduct gokarting championship in Connaught Place

JK Tyre has entered into a tripartite agreement with NDMC and New Delhi Traders Association (NDTA) to conduct the national gokarting championship in Connaught Place in Delhi. The event has been included in this year’s New Delhi winter festival which begins from December 15.

As part of the promotional initiative, the company plans to bring the Middle East gokarting Championship to Mumbai and South East Asian Championship to Hyderabad next year.

For promotion of gokarting in the country, the company has tied up with Caltex, Overdrive, Mahindra and Mahindra, AXN Television.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.