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J&J plans to launch range of international skin-care products

12-July-2001
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J&J plans to launch range of international skin-care products

Johnson & Johnson (J&J), plans to launch a range of international skin care brands like RoC, Neutrogena, PH 5.5 and Johnson Pure Essential in the country.

The company had recently launched the PH 5.5 brand in Bangladesh, Nepal and Sri Lanka, and have met with a good response. J&J India also handle the operations in the nearby regions.

In India, its flagship skin care brand is Clean n’ Clear, targeted at teenagers, but is gradually losing market share to Hindustan Lever's (HLL) Pond's and Lakme. In adult care, its main brands are Johnson's buds and Shower to Shower prickly heat powder.

According to analysts, the prickly heat powder market is estimated to be around Rs 100 crores. The parent company, with $29.1 billion sales in 2000, is the world's largest manufacturer of health care products serving the consumer, pharmaceutical and professional markets.

In India, the Rs 600 crore J&J is present in infant care, child care, adult toiletries, women's health, wound care, skin care, vision care and pharmaceuticals.

In Child care, its product portfolio includes Johnson's Kids Detangling Shampoo and Johnson's kids soap, while in women's health care it has Carefree, Stayfree Germi-shield, Stayfree Silky Dry, Stayfree Secure and OB Tampons.

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