Top Story

e4m_logo.png

Home >> Media – Print >> Article

JAM magazine blows off 12 candles with multi-city parties

20-October-2007
Font Size   16
Share
JAM magazine blows off 12 candles with multi-city parties

JAM Magazine, the publication that caters to the youth market of India, is celebrating its 12th anniversary with a host of parties. Invited guests include youth achievers, Jam’s writers from colleges, celebrities from the world of television, films – many of whom have been a part of JAM’s readership.

Apart from Mumbai, the youth magazine will also carry the celebration to other cities such as Delhi, Chennai, Kolkata, Bangalore and Ahmedabad.

The magazine will also conduct road shows at colleges in Mumbai and Pune. The purpose of the road shows is to involve and engage the college students with the magazine and the sponsor brands in a fun way. Games, products sampling, and a lot of prizes to be given away are being planned for these road shows. LG Shine Phone is the title sponsor for all road shows to be conducted by the magazine. Spout, the chewing gum from Lotte India, is the co-sponsor.

Yatin Bansal, CEO, JAM magazine, said, “We are the best in the small but growing youth media space. We aim to be the best and the most energetic media.”

Sudipt Maitra of LG GSM Mobiles said, “JAM is a premium youthful association for LG Shine Phone. We sponsored the event because of the brand image that Jam enjoys with this very vital college-going audience.”

According to Swetha Sagar, Brand Manager, Lotte India, said, “Our association with Jam has been that of a great experiential sampling of our products with the youth in all part of India. We are happy with our association as advertisers.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group