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Jagran revamps supplement, adds soft news

05-February-2005
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Jagran revamps supplement, adds soft news

Hindi daily Dainik Jagran is on a revamping spree with its city supplements, particularly in Delhi and NCR editions. The publication is innovating its content in the supplement section by following what is really ‘the taste of the season’.

Currently, the supplement carries news and articles on art and culture, fashion, design, sports and parties as a regular feature. However, the revamped format is looking at features on health, fashion and food.

Jagran is not far behind from capturing the ‘Page 3’ spirit too but intend to do this differently. Asked on this, Sanjay Gupta, Editor and CEO, said, “Nowadays cities’ nightlife is more active than what it used to be 10 years back. There is a hidden hunger to be famous and known in the society. Not only Page 3 content adds up spice but also fills aspiration in reader’s life. Moreover, parties are not the only content of Page 3, it also contains exhibition, celebrity talk, art and cultural events etc.”

The new revamped supplement is also eyeing the youth. There is going to be a separate section focusing on campus ‘masala’. News on campus events other than articles from University heads and student leaders will now be a regular feature. Thrice a week, the front page of the supplement will also deal with health, fashion, food, medicines, IT and current affairs.

Asked on the revamping process, he said, “We have been making changes in city split of other editions. We have come out with a separate city supplements from the five cities of Punjab (Jalandhar, Ludhiana, Amritsar, Bhatinda, Patiala). Similarly other city supplements like Kanpur and Lucknow have made customised changes. In Bihar and Jharkhand, where supplements come out as “Apna Shahar”, we have incorporated required changes. Similarly customised changes have been made in Delhi and NCR editions.”

Interestingly, the revamp will not affect the pricing. “As of now we are not making any changes in the pricing,” Gupta informed.

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