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Jagran Prakashan to publish facsimile edition of The Independent in India

Jagran Prakashan to publish facsimile edition of The Independent in India

Author | exchange4media News Service | Thursday, Sep 14,2006 8:44 AM

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Jagran Prakashan to publish facsimile edition of The Independent in India

Jagran Prakashan Limited (JPL), publishers of ‘Dainik Jagran’, has announced an in-principle agreement under which it will publish the facsimile edition of The Independent (International Edition) of London from the Capital.

Mahendra Mohan Gupta, Chairman & MD, MD, Jagran Prakashan, said, “The strategic partnership between JPL and Independent News & Media Plc enables us to offer a quality international newspaper to Indian readers. The Independent is known for providing unmatched editorial insights into global businesses, markets and economies and has maintained unrivaled journalistic standards worldwide.”

The launch date of The Independent hasn’t been fixed yet, but Shailesh Gupta, Director-Marketing, Jagran Prakashan, said that the paper would be launched very soon. Gupta, however, refused to disclose any details on the pricing beyond saying that “we are on the marketing aspects”. The paper will be distributed through the hawker channels.

Speaking on the partnership, Gupta said, “It’s a fantastic partnership. We see a phenomenal scope for the newspaper doing well in India.”

The Independent Group is planning to increase its stake by 1-3 per cent in Jagran Prakashan. At present, it has 20.8 per cent stake in JPL. The Jagran Group is also in talks to sell 20 per cent stake in its radio arm to the Independent Group.

Meanwhile, Jagran is in the process of finalizing the launch of its second brand for which the core management team is in place. The company has roped in Alok Sanwal as Vice-President to head its second brand.

Dainik Jagran is India’s largest read and highest circulated daily with a total readership of 19.1 million per day as per IRS 2006.

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