i next, the bilingual compact daily of Jagran Prakashan Limited, has launched its 9th edition on June 27, 2008 from Ranchi, the capital city of Jharkhand after achieving success in its 8 editions, including the recent launch in Patna on 27th May.
Commenting on the choice of Ranchi as the next destination for i-Next, Mahendra Mohan Gupta, CMD, Jagran Prakashan Ltd, said, “Jharkhand will play a major role in the economic growth of India in days to come. The way Ranchi has progressed in terms of urban development in recent times, it is going to stand in the same league as the top eight major metro cities of India. i-Next will partner it in this path of progress and will fuel the aspiration of the ‘Young at Heart’ Ranchiites.”
According to Shailesh Gupta, Director, Jagran Prakashan Ltd, “Like most of the mini-metros of India, Ranchi, due to its fast pace of growth and an urbane mindset, offers immense opportunities for the advertising fraternity. There is a new-found confidence and urge among people to live the good life with players like MS Dhoni rocking the national scene. The urge to spend more catalyses the economic activities. A good testimony to this is the presence of exclusive showrooms of so many top end brands. i-Next thus fits in well with the aspiring readers who are youthful in their approach towards life and are ready to experiment with the offerings, be it news, lifestyle, trends, fashion, housing or food.”
Alok Sanwal, Project Head & Editor, i-Next, said, “i-Next has enticed the readers and marketers of the cities in its eight previous launches. But for a change, it is the city of Ranchi that has enticed i-Next with its immense urban appeal. And we expect that it will entice the marketers as well, albeit when seen through the eyes of i-Next.”
He further said, “Earlier, brand promotion activities comprising large hoardings across the city, print ads, banners, road shows, radio spots on Radio Mantra, etc., created the buzz and awareness required for the launch. This ensured that even before the launch day we had received over 6,000 written requests for subscription through the order forms, emails, SMS and phone calls.”