Top Story


Home >> Media – Print >> Article

Jagran Prakashan appoints Brand Curry for its compact daily I-next

Font Size   16
Jagran Prakashan appoints Brand Curry for its compact daily I-next

Brand Curry will be handling the creative duties of I-next, the compact daily from Jagran Prakashan Ltd. Brand Curry bagged the account following a multi-agency pitch. Sources have pegged the account size in the region of Rs 5 crore, which would include 360-degree communications. M&C Saatchi was the incumbent agency.

Commenting on this win, Ashish Sood, Senior Vice-President, Brand Curry, said, “It’s a pay-off to our focus on emerging India (read non-metro). I-next has affected a paradigm shift in newspaper consumption in these markets. It’s a non-stereotypical newspaper and hence gives us a unique opportunity to create new rules. Non-metro is one of our key priorities and we expect to see more action in this space shortly.”

Alok Sanwal, Project Head for this new profit centre at Jagran, said, “I-next is already an established brand in Kanpur and Lucknow and has become an integral part of the lives of the readers through its impact stories, innovative content, and international appeal. I-next will soon be published in an all-colour format in Kanpur and several other editions would be launched in the Hindi heartland.”

Giving thr reason for choosing Brand Curry, Sanwal said, “Brand Curry’s understanding about these markets, their good work done in the past, especially for Radio Mantra, and their enthusiasm about the immense possibilities about I-next were responsible for this association.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.