Inext, the bilingual compact daily from Jagran Prakashan Ltd (JPL), which publishes Dainik Jagran, has launched its Dehradun edition on January 28, taking the total number of its editions to seven.
Sanjay Gupta, CEO & Chief Editor, Jagran Group, said, “The overwhelming success of Inext in Uttar Pradesh has reinforced the fact how well we understand these markets and thus, provide both readers and advertisers varied options catering to varied taste and requirements. The people of Dehradun are eagerly waiting for the new daily, thanks to its 360-degree advertising campaign which connects well with the urbane upmarket TG of Dehradun.”
“The campaign establishes that Inext is for people who are stylish, confident and smart upwardly mobile people with classy and upmarket visuals. The campaign includes prominent outdoors, extensive campaign on print, road shows, and cable scrollers on TV, among others,” he added.
Shailesh Gupta, Director, JPL, said, “Inext fits well in our scheme of things since it caters to an upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings, be it news, life style, trends, fashion, housing or food. It gives us an opportunity to approach the marketers who have not been able to tap the potential, metros of Uttar Pradesh and Uttaranchal offers, be it Kanpur, Lucknow, Meerut, Agra or Dehradun.”
“At the same time, it creates value for the shareholders too through creating the second most successful print media brand in its market,” he added.
Alok Sanwal, Project Head, Inext, said, “Inext will entice the readers of Dehradun too by its refreshingly different type of news and features in terms of its beautiful packaging of news along with its contemporary look and feel and international appeal, which is bang on with the TG of Dehradun.”
“Success of Inext has now become obvious from the tremendous success of its other editions. The ‘quick browsing format’ of news presented by Inext and features keeping up with the modern lifestyle, has struck a positive chord with the readers of Inext who are ‘young at heart”. Inext is already the No. 2 daily in Kanpur and Varanasi, and we are confident that Inext will achieve the same feat in the other cities like Lucknow, Meerut, Allahabad and Agra, where we are growing at a rapid rate. It is just a matter of time that Inext will be the second most popular daily newspaper in the major cities of Uttar Pradesh,” asserted Sanwal.