I-next, the compact daily from Jagran Prakashan Ltd, publishers of Dainik Jagran, is all set to launch its Meerut edition on September 24, 2007. This will be the third edition of I-next after Kanpur and Lucknow.
Shailesh Gupta, Director, JPL, said, “I-next fits well in our scheme of things since it caters to a upwardly mobile segment of readers who are youthful in their approach towards life and are ready to experiment with the offerings, be it news, lifestyle, fashion, housing or food. It gives us an opportunity to approach the marketers who have not been able to tap the potential metros of Uttar Pradesh offer, be it Kanpur, Lucknow or Meerut.”
Alok Sanwal, Project Head, I-next said, “The success of the brand in this fiercely competitive market clearly indicates that Hindi readers in Uttar Pradesh are loving a new kind of newspaper. This is a phenomenon, which was started by JPL at the onset of 2007 when we launched I-next in Kanpur and Lucknow. We are optimistic that I-next will continue to entice the readers and will be extremely popular with readers in other cities of Uttar Pradesh in the coming months as it has been in Kanpur and Lucknow.”
The company claimed that I-next was different from the daily broadsheets in terms of its packaging of news along with its contemporary look and feel and international appeal. The ‘quick browsing format’ of news presented by I-next has struck a positive chord with the readers of I-next who are ‘young at heart’.