CityPlus, the community weekly from Jagran Prakashan Ltd, publishers of Dainik Jagran, has launched its Hyderabad edition. It is the 21st edition of CityPlus and the first in Hyderabad. The weekly will be gradually venturing into other parts of the city as it has done in other cities where it is present. In the initial phase, 40,000 copies would be distributed across the Hyderabad city area.
CityPlus, which is is targeted at the 25-50 age group, has recently launched editions in the NCR, Bangalore, Navi Mumbai and Pune markets.
In conversation with exchange4media, Salil Tandon, Business Head and Editor, CityPlus, said, “The Hyderabad edition is a natural extension of the other editions as we are motivated by the warm response to the other editions. Last year, we had entered cities like Pune, Mumbai, and Bangalore. Like last year, this year, too, we are aiming to double the presence of our editions.”
On the year gone by, Tandon said that CityPlus had seen good growth in 2009 and was looking forward to good growth in 2010 as well. “We would like to strengthen our presence in the Western and Eastern parts of the country. We, however, don’t have any plans to change the frequency of the weekly,” he added.