Cityplus, the weekly English tabloid from Jagran Prakashan Ltd (JPL), is planning to expand wings in Tier I and Tier II cities with the launch of its Ahmedabad and Kolkata editions. Cityplus is also planning to strengthen its presence in Mumbai and Hyderabad markets, where it had entered six months back.
Cityplus is a free publication aimed at local and hyper-local urban areas. Its presence in Pune, Mumbai and Hyderabad is all beyond the Jagran belt. Speaking on Cityplus’ future plans, Salil Tandon, National Head and Editor, Cityplus, said, “We have plans to expand both horizontally and vertically across the cities where we are already present and also to the other Tier I and II cities across India.”
He further said, “We are looking forward to strengthening the presence of our existing editions and expand in Mumbai and Hyderabad, where we started almost six months back. Apart from these cities, we are also looking at markets like Ahmedabad and Kolkata.”
Since the tabloid is distributed free of cost, advertising is its only source of revenue. On the responses that Cityplus got so far from advertisers, Tandon said, “The responses so far has been tremendous and more than our expectations. Cityplus is a freesheeter and it has no subscription cost and the only source of revenue is advertisement and other branding activities like sampling, etc.”
Cityplus covers various subjects such as community news, lifestyle, shopping, health, and entertainment, among others, which cater to different age groups. Speaking on the content of the tabloid, Tandon stated, “Cityplus focuses on news not only at local, but at the sub-local level, which makes our reach stronger. Although there has been competition creeping up in this genre also.”
Cityplus was started in September 2006 keeping in mind the concept of local community and lifestyle paper. It was expanded in Delhi and the National Capital Region. After a year, Cityplus took its first leap coming up with an edition in Bangalore. Cityplus is not only distributed to the residential units, but also to all the commercials present in the vicinity of its area, including malls, hospitals, cafes, etc.
Cityplus currently has 24 editions – 10 in Delhi NCR, five each in Bangalore and Pune, and two editions each in Navi Mumbai and Hyderabad.